Media Spokesperson

Sam is experienced at giving broadcast interviews on television, radio and print media. He has appeared as an expert commentator on child development issues on TV and radio (including BBC News, ITV News, Channel 4 News, Channel 5 News, Sky News and all major radio stations), and worked as a media spokesperson on campaigns for the UK Departments of Health and Education, Barnados, National Trust, The National Forest, Save The Children and others.

Below are some examples of campaigns that Sam has worked on:

  • NHS Better Health Start for Life Campaign

    Sam worked for the NHS Start for Life Campaign with the Department of Education and Department of Health and Social Care. This work included producing tips for the gov.uk website on ‘5 easy ways to boost your child’s development’ and promoting them across a series of interviews on GBNews and regional radio.

  • Department of Education

    Sam worked with freuds to front a campaign on behalf of the Department of Education about educating parents about helping children to cope with anxiety about going back to school during COVID. This campaign received blanket press coverage in print (e.g. Telegraph, Mirror, Hello), TV and radio (e.g. BBC Radio 5 Live breakfast).

  • Public Health England

    Sam acted as a media spokesperson on a Public Health England Start4Life campaign. This included press interviews (e.g. Female First), TV interviews (e.g. Sky News) and radio.